May 5, 2005
News & Opinion: BOOK REVIEW: All Marketers Are Liars
Title: All Marketers Are Liars (blog)
Author: Seth Godin (blog)
Tag-line: The power of telling authentic stories in a low-trust world.
Dog-ear score: 30: 182 (16.48%)
First thing's first, this is not Purple Cow vol. 3, I loved Purple Cow, but I was pretty relieved nonetheless.
This is a book about stories, stories we're told by marketers, and stories we tell ourselves. It's a book that attempts to, and in my opinion succeeds in proving the importance of not only these stories but how they're told, and perceived.
If there is one thing that Seth Godin is always brilliant at, it's creating easy-to-use vocab, this book is no exception. Within days I was dropping words like "worldviews", "fibs", "catching flys" and "stories" in meetings, and my clients loved it. Simple, easy to grasp concepts that you kick yourself for not being able to articulate earlier. That's the beauty of all Seth Godin's books, he simply points out the reality you didn't know you knew.
It's safe to say that this is, by pretty far, my favourite of his books to date. Even the parts I disagreed with, he got me thinking, I love that.
It's fun to read too.
Last word: Pre-order...!