February 8, 2005
News & Opinion: BOOK REVIEW: Blog
Hugh Hewitts book on blogging, BLOG, is a masterpiece of information on a topic that is smoke and mirrors to too many people.
In the early days of the Internet, a lot of people shunned the new technology of the World Wide Webtoo much tech and not enough knowledge. In the small business world, business owners thought web designers were selling them a bill of goods. Were doing okay, they proclaimed. Why should we spend hundreds, if not thousands, of dollars on something unproven called a Web site? Five years later, all of them were kicking themselves for their shortsightedness and rushing to establish a web presence.
Technology isnt a bad word anymore, and these same business owners now understand that the Internet is a powerful tool. They know a presence on the WWW is a necessity, not a luxury. But, once again, technology is throwing something new their way, something full of mystery and distrust. Now theyre asking, Blogging? What the bejeesus is that? The underlying confusion is one of mistrust. Not another acronym! Not another sure to bring you more business tool! Not another verdict from the mounthanded down by the tech Gods!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.