February 8, 2005

News & Opinion: BOOK REVIEW: Blog

By: 800-CEO-READ @ 6:07 PM – Filed under: Management & Workplace Culture

[Here is our second in a series of four reader reviews of Blog by Hugh Hewitt. Today's review is written by Yvonne Divita of Windsor Media.]
Hugh Hewitts book on blogging, BLOG, is a masterpiece of information on a topic that is smoke and mirrors to too many people.
In the early days of the Internet, a lot of people shunned the new technology of the World Wide Webtoo much tech and not enough knowledge. In the small business world, business owners thought web designers were selling them a bill of goods. Were doing okay, they proclaimed. Why should we spend hundreds, if not thousands, of dollars on something unproven called a Web site? Five years later, all of them were kicking themselves for their shortsightedness and rushing to establish a web presence.
Technology isnt a bad word anymore, and these same business owners now understand that the Internet is a powerful tool. They know a presence on the WWW is a necessity, not a luxury. But, once again, technology is throwing something new their way, something full of mystery and distrust. Now theyre asking, Blogging? What the bejeesus is that? The underlying confusion is one of mistrust. Not another acronym! Not another sure to bring you more business tool! Not another verdict from the mounthanded down by the tech Gods!