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August 15, 2004

News & Opinion: BOOK REVIEW: The Book of Yo!

By: Dylan Schleicher @ 12:20 PM – Filed under: Innovation & Creativity, Marketing & Sales

yoTitle: The Book of Yo!
Author: Simon Woodroffe
Pages: 60
Published: October 2000
Dog-ear score: 36.6%
Reviewer: Rich...!
I must start this review by saying that bar none, this is simply the best business book I have ever read.
How the author managed to get so many gems into 60-pages is beyond me. If you want a summary of Purple Cow, Re-imagine!, and many others, this is the book for you.
The book highlights the experiences of Yo! Sushi founder, Simon Woodroffe. It is part autobiography, part marketing guide, and part self-help book, and man, it blends the three extremely well, leaving you wanting more.
The first time I read the book I made the mistake of reading it in a sitting, the next time, I read just a page a day, scribbling notes and marking pages like a man possesed. I'm now on my third reading, and I'm still geting more out of it. This is the book Tom Peters set out to write when he started Re-imagine! (and I enjoyed that book too.)
This is truly an undiscovered classic. The one book I'd read if I could read only one.
Last word: Brilliant...!

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.