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August 15, 2004

News & Opinion: BOOK REVIEW: The Book of Yo!

By: 800-CEO-READ @ 12:20 PM – Filed under: Innovation & Creativity, Marketing & Sales

yoTitle: The Book of Yo!
Author: Simon Woodroffe
Pages: 60
Published: October 2000
Dog-ear score: 36.6%
Reviewer: Rich...!
I must start this review by saying that bar none, this is simply the best business book I have ever read.
How the author managed to get so many gems into 60-pages is beyond me. If you want a summary of Purple Cow, Re-imagine!, and many others, this is the book for you.
The book highlights the experiences of Yo! Sushi founder, Simon Woodroffe. It is part autobiography, part marketing guide, and part self-help book, and man, it blends the three extremely well, leaving you wanting more.
The first time I read the book I made the mistake of reading it in a sitting, the next time, I read just a page a day, scribbling notes and marking pages like a man possesed. I'm now on my third reading, and I'm still geting more out of it. This is the book Tom Peters set out to write when he started Re-imagine! (and I enjoyed that book too.)
This is truly an undiscovered classic. The one book I'd read if I could read only one.
Last word: Brilliant...!