December 8, 2005

News & Opinion: BOOK REVIEW: The Future of Men

By: Dylan Schleicher @ 9:19 PM – Filed under: Marketing & Sales

It's Their Turn: Watching the Men's Movement Transpire
A review of The Future of Men by Andrea Learned
Given this reviewer's own bias and the recent much-dissected women's market ad campaign launches (Dove or Nike anyone?), the business world has long been in need of a comprehensive look at the other gender. Within the first few paragraphs of The Future of Men you get a sense for just how much men's societal roles are changing and how confusing that could be for marketers, let alone men themselves. Keep reading, and you will gain a helpful perspective on gender roles and how your marketing plans should be developing for 2006 and beyond.
The three co-authors of The Future of Men, Marian Salzman, Ira Matathia and Ann OReilly, use a relatable "voice" and recognizable examples to deliver historically based and research-informed insights. Their look at gender and societal changes will save you time and dollars in your own future market research, as well as give you a fresh take on your own life as a consumer, whether you are male or female.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.