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May 21, 2004

News & Opinion: BOOK REVIEW: Your marketing sucks.

By: 800-CEO-READ @ 5:29 AM – Filed under: Marketing & Sales

Title: Your marketing sucks.
Author: Mark Stevens
Pages: 223
Reviewer: Rich...!
Some facts up front. Firstly, there is very little that Stevens says in his book that I disagree with. In fact there is many things I agree with passionatley. Why then am I not ecstactic?
Perhaps because this book is more a text book of how-to processes, rather than power, new, thoughts.
Perhaps because the book reads like a brochure for the author and his company.
And perhaps because he uses the ultimate cliche; the 'E' word, when there is very little "Extreme" about it.
Whatever it is, I wasn't bowled over, and that's a pity. I feel that Mark Stevens has some great insight, but this is first and foremost a book, and I just didn't enjoy the reading.
I'm tempted to suggest that every marketer should read this book and take notice; if not to the processes, then to the underlying principals. However, most won't (read it, or take notice). I believe that small businesses with owner-driven marketing innitiatives will get the most out of this. But please, don't take my word for it.
Last word: Disappointed