May 9, 2007

News & Opinion: Book Videos

By: Dylan Schleicher @ 4:47 PM – Filed under: Publishing Industry

In a time where book reviews are disappearing from major newspapers and magazines, one of the larger publishers Simon & Schuster (owned by CBS) is trying out online videos on books. Next month is the premiere of their new website that will aide consumers in their choices and direct them towards Simon's books.
The website will introduce books based upon "personality" rather than publication date (paid subscription to the WSJ required; article: Book Channel Bound for Internet). Videos will be two minutes in length and cover how book ideas are sparked and details on the author's life. Due to appear are bestselling S&S authors such as Mary Higgins Clark, Zane and Sandra Brown.
And, S&S is letting consumers use the video in a manner of their choice.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.