May 9, 2007

News & Opinion: Book Videos

By: 800-CEO-READ @ 4:47 PM – Filed under: Publishing Industry

In a time where book reviews are disappearing from major newspapers and magazines, one of the larger publishers Simon & Schuster (owned by CBS) is trying out online videos on books. Next month is the premiere of their new website that will aide consumers in their choices and direct them towards Simon's books.
The website will introduce books based upon "personality" rather than publication date (paid subscription to the WSJ required; article: Book Channel Bound for Internet). Videos will be two minutes in length and cover how book ideas are sparked and details on the author's life. Due to appear are bestselling S&S authors such as Mary Higgins Clark, Zane and Sandra Brown.
And, S&S is letting consumers use the video in a manner of their choice.