April 19, 2004

News & Opinion: Books at Brand Autopsy

By: Dylan Schleicher @ 7:46 PM – Filed under: Marketing & Sales

Brand Autopsy continues to provide great business book reviews. Yesterday, they did a rundown of 12 recent reads. Read the worthy and unworthy. They again take issue with a Fast Company Book Club selection. In January , the coroners spent a week writing about BANG! by Linda Kaplan Thaler and Robin Koval. From their last entry in the series:
BANG! reads more like a marketing memoir from two advertising executives than it does a marketing book. When I invest my time reading a business book, I expect a positive return on my investment. I expect to generate new ideas that I can implement at work. This book provided me with a negative ROI -- no new ideas that I can implement at work. (Not good.)
This time they only spend one paragraph saying What Matters Most by Jeffrey Hollender would "...make for a fantastic in-depth Harvard Business Review article. I didnt feel the message worked as a lengthy book."

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.