August 4, 2004
News & Opinion: Books from August's Fast Company
- In connection with the The Good Brand article [p47-49], FC holding a contest - "Readers can choose to help reposition and rethink one brand -- or all of them -- and the participant who contributes the most promising strategy for adding new life to a brand -- as selected by the editors of Fast Company -- will win a three-hour branding consultation with Karen Post, author of 'Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds and a free, signed copy of the book." You can find the contest online by following this link. The deadline is August 13th.
- It's Easy Being Green [p50-51] has a [Fast]Take from Douglas Atkin and his book The Culting of Brands.
- In Summer Reading for Smart Leaders, FC lists non-biz books that can give ideas and inspiration for the business world
- Catch-22 by Joesph Heller (1961)
- The Music of Chance by Paul Auster (1991)
- The Moviegoer by Walker Percy (1961)
- Shogun by James Clavell (1975)
- Siddhartha by Herman Hesse (1921)
- Hard-boiled Wonderland and the End of the World by Haruki Murakami (1985)
- All the King's Men by Robert Penn Warren (1946)
- The Rise of Silas Lapham by William Dean Howells (1985)
- What Makes Sammy Run? by Budd Schulberg (1941)
- Underworld by Don DeLillo (1997)
- FC then went to six business leaders for non-biz book recommendations
- Shelly Lazarus, Chairman and CEO of Ogilvy & Mather - The No. 1 Ladies' Detective Agency By Alexander McCall Smith
- Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts - The Power of One by Bryce Courtenay
- Kim Clark, Dean of the Faculty at Harvard Business School - The Killer Angels By Michael Shaara
- Jonathan Grayer, Chairman and CEO of Kaplan Inc. - Constantine's Sword: The Church and the Jews -- a History by James Carroll
- William C. Taylor, Cofounding Editor of Fast Company - The March of Folly: From Troy to Vietnam by Barbara W. Tuchman
- Tom Stemberg, Chairman of Staples Inc. - The Last Hurrah by Edwin O'Connor
- The Back to School Feature as Kellogg's Business Marketing Strategy course. The take home books are Business Market Management: Understanding, Creating and Delivering Value by James Anderson and James Narus and Marketing Moves: A New Approach to Profits, Growth and Renewal by Phillip Kolter, Dipak Jain, and Suvit Maesincee. Anderson and Jain teach the course.
- The Fast Company August Readers' Choice is Unstuck by Keith Yamashita and Sandra Spataro (we gave it our vote back in April)
- The October Nominees are:
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.