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June 1, 2009

News: Borrowing Brilliance Free Galley Giveaway

By: Jack @ 8:40 PM – Filed under: General Business

Every once in awhile I really flip over a new book/galley I get. My latest fave rave is Borrowing Brilliance, a September 2009 title from Gotham books authored by David Kord Murray. The premise of the book is that we have all borrowed ideas in the past, but that this borrowing isn't intellectual theft. The process provides the "materials" we use to construct ideas.

Using the six step process the author presents in this book, we can develop some solutions to our—and our companies—problems.

What sets this book apart for me is the author's stories. As I've stated again and again, I just think that a good story to support your claim makes all the difference in the world. To try and show you how well this book is written, I have asked the publisher for extra copies of the pre-publication galleys. If you email me at jack at 800ceoread dot com, and include your mailing address, I will send you a copy at no charge (sorry, US folks only).

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