October 16, 2006

News & Opinion: Boss's Day Special E-Book Offer: Nine Minds on Marketing by Andrea Learned

By: Dylan Schleicher @ 4:57 PM – Filed under: Marketing & Sales

Happy Boss's Day!
If you are busy (as most of us are) trying to find that balance between work, family and play, it is often hard to find time to read. There are so many books available on any given business topic that the choices can be overwhelming. Well, that's what we're here for! Last year, we featured a Boss's Day e-book titled, 9 Lives of Leadership by Lisa Haneberg, a management specialist, to offer a look at nine great books to help you become the leader you strive to be. The response was outstanding.
So this year, we teamed with Andrea Learned, co-author of Dont Think Pink: What Really Makes Women Buyand How to Increase Your Share of the Market to introduce you to a myriad of marketing perspectives from some of the best business minds writing today.
Why marketing? No matter what industry you are in, or even if you just enjoy business as a by-stander and not a professional practitioner, marketing plays a role in our lives every day. Whether it is your job to approve the new budget for the marketing department, or you simply are faced with the decision of one kitchen gadget over anothermarketing matters.
To buy your boss a copy of 9 Minds on Marketing, or to buy one for yourself, click here. Remember to include your boss's email or your own in order to have the URL from which to download the e-book sent directly.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.