May 4, 2010

News & Opinion: Brains

By: 800-CEO-READ @ 12:00 PM – Filed under: Management & Workplace Culture

Any healthy person with a brain has the capacity to get through each day, think many interesting things, remember things, accomplish various tasks, and plan for the future. But of course, some people do these things differently (and much better). Are they or their brains different than others?

Dr.s Jeff Brown and Mark Fenske say "no." They've explained their answer in their new book The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success. The gist is that each person has the ability to unlock all the doors and gateways of the mind, but it takes work; and resilience and hard work are only the beginning.

Of course, the book is filled with medical research, but also some great stories: like British cab drivers who actually each physically developed a larger section of their brains to store all the routings they have to remember, the focus of NYC high rise window washers, FBI strategy, and pulling off switching careers from rock star to medical doctor.

Filled with examinations of decision making, emotions, focus, memory, and more, The Winner's Brain helps us think differently about our potential and shows us how to act upon it.