May 4, 2010
News & Opinion: Brains
Dr.s Jeff Brown and Mark Fenske say "no." They've explained their answer in their new book The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success. The gist is that each person has the ability to unlock all the doors and gateways of the mind, but it takes work; and resilience and hard work are only the beginning.
Of course, the book is filled with medical research, but also some great stories: like British cab drivers who actually each physically developed a larger section of their brains to store all the routings they have to remember, the focus of NYC high rise window washers, FBI strategy, and pulling off switching careers from rock star to medical doctor.
Filled with examinations of decision making, emotions, focus, memory, and more, The Winner's Brain helps us think differently about our potential and shows us how to act upon it.