August 17, 2006
News & Opinion: Brand Autopsy's Best Business Blogging Book
John at Brand Autopsy has declared Debbie Weil's The Corporate Blogging Book the best. As John points out, there are alot of books that have been published in the category. The biggest splash was probably Naked Conversations. Here is John's conclusion:
Debbies book is the best of the bunch because its actionable. She wastes little space in telling stories about blogging and instead, shares practical insight and guidance on all the relevant issues businesses face when deciding how, when, where, and why to blog.
If you need a taste, Debbie wrote a ChangeThis manifesto that we re-released this month to coincide with the book's release. Check out the Beginner's Guide to Business Blogging.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.