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December 19, 2006

News & Opinion: Brand Autopsy's Best Marketing Books For 2006

By: 800-CEO-READ @ 8:27 PM – Filed under: Marketing & Sales


John Moore announced his 2006 Brand Autopsy Marketing Book Awards today. Treasure Hunt won for Best Marketing Strategy Book, ZAG won for Best Marketing Book of the Year, and Adrian Zackheim of Portfolio (Penguin) was awarded The Phillip Kolter Vanguard Lifetime Achievement Award.