January 27, 2005
News & Opinion: Brand Autopsy examines Category Killers
Brand Autopsy is hosting the Category Killers on Business Blog Book Tour today. Robert Spector is answering questions and Paul and John are doing their normal job of doing a really good job with their stop.
The tour will be at Brand Experience Lab tomorrow and Learned on Women on Friday.
NEWS & OPINION: Business Blog Book Tour - Category Killers
By 800-CEO-READ, published January 25, 2005, at 8:27 PM – Filed under: Management & Workplace Culture
800-CEO-READ is today's stop on the Business Blog Book Tour. The book on this month's tour is Category Killers by Robert Spector. Here is a taste of what Robert gets into in the book: Today’s shoppers are—depending on your point of view—either blessed or cursed by an overabundance of merchandise, amassed under one roof, in a retail concept that has had a profound impact on the consumer culture: category killers.
NEWS & OPINION: Brand Autopsy's Worth(less) Read Four
By 800-CEO-READ, published February 3, 2005, at 2:26 PM – Filed under: Management & Workplace Culture
In what is becoming a regular feature, the coroners at Brand Autopsy have published another installment of Worthy Read Worthless Reads. Make sure to go read their thoughts on the books. Here is a list of what they reviewed and its worthiness: Branded Nation by James Twitchell - Worthless The Marketing Playbook by John Zagula and Richard Tong - It Depends The First Ninety Days by Michael Watkins - Worthy Book of Yo!
EXCERPTS: Category Killers - Category Management
By 800-CEO-READ, published January 25, 2005, at 4:00 PM – Filed under: Management & Workplace Culture
For the past couple of years, the term category management has entered the retail lexicon in virtually every merchandise category. Category management began in the supermarket business, where big retailers of packaged goods learned that they could improve sales and profits if they could more efficiently administer all their different product classifications. The idea was to oversee the store not as aggregation of products, but rather as an amalgam of categories, with each category unique it how it is priced and how it is expected to perform over time.
EXCERPTS: Category Killers - Big-Box Bookselling Rivals
By 800-CEO-READ, published January 25, 2005, at 2:49 PM – Filed under: Management & Workplace Culture
Because they are capable of moving tens of thousands of copies of books a week, the big-box stores have shaken up the publishing industry. Pennie Clark Ianniciello buys books for Costco and is such an important player in book publishing that the Wall Street Journal ran a front-page feature story on her power and influence. Publishers seek outand followher advice on cover designs and marketing plans.
EXCERPTS: Category Killers - Private Labels
By 800-CEO-READ, published January 25, 2005, at 3:12 PM – Filed under: Management & Workplace Culture
Many category killers are responding by making substantial investments in their own private-label products. Private labels serve several purposes. First, these goods produce a greater profit margin because the retailers dont have to pay the built-in costs for the suppliers shipping, marketing, and advertising.