August 15, 2006

News & Opinion: BtoB Recommends...

By: Dylan Schleicher @ 2:19 PM – Filed under: Marketing & Sales

...these marketing books.
  1. Naked Conversations
  2. The Corporate Blogging Book

  3. Waiting for Your Cat to Bark?
  4. Marketing Metrics
  5. Lead Generation for the Complex Sale

Due out this fall:
  1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

  2. B2B Brand Management

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.