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August 15, 2006

News & Opinion: BtoB Recommends...

By: 800-CEO-READ @ 2:19 PM – Filed under: Marketing & Sales

...these marketing books.
  1. Naked Conversations
  2. The Corporate Blogging Book

  3. Waiting for Your Cat to Bark?
  4. Marketing Metrics
  5. Lead Generation for the Complex Sale

Due out this fall:
  1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

  2. B2B Brand Management