September 7, 2005
News & Opinion: Business Blog Book Tour #10
I wanted to announce the next Business Blog Book Tour. We are going to have Darren Rovell and his book First in Thirst. Darren has written a biography of Gatorade from an experiment at University of Florida to the multi-billion dollar brand it is today.
Darren has a blog where he talks about everything that is Gatorade if you want to get a little more info.
Here is schedule for the tour:
September 26th - Learned on Women
September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA