September 7, 2005

News & Opinion: Business Blog Book Tour #10

By: Dylan Schleicher @ 3:05 PM – Filed under: Marketing & Sales

I wanted to announce the next Business Blog Book Tour. We are going to have Darren Rovell and his book First in Thirst. Darren has written a biography of Gatorade from an experiment at University of Florida to the multi-billion dollar brand it is today.

Darren has a blog where he talks about everything that is Gatorade if you want to get a little more info.

Here is schedule for the tour:

September 26th - Learned on Women
September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.