September 26, 2005

News & Opinion: Business Blog Book Tour #10 - First in Thirst

By: Dylan Schleicher @ 6:06 PM – Filed under: Leadership & Strategy

I didn't create a lot of fanfare ahead of this, but this week were are running the 10th Business Blog Book Tour. I am tickled that Darren Rovell, author of First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon, is joining us this week. Darren is a reporter for and has written an interesting history of the first sport drink.

Today he is visiting with Andrea Learned. Here is the rest of the schedule:

September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.