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September 26, 2005

News & Opinion: Business Blog Book Tour #10 - First in Thirst

By: 800-CEO-READ @ 6:06 PM – Filed under: Leadership & Strategy


I didn't create a lot of fanfare ahead of this, but this week were are running the 10th Business Blog Book Tour. I am tickled that Darren Rovell, author of First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon, is joining us this week. Darren is a reporter for ESPN.com and has written an interesting history of the first sport drink.

Today he is visiting with Andrea Learned. Here is the rest of the schedule:

September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA