June 7, 2005
News & Opinion: Businesspundit Reviews All Marketers Are Liars
Two thoughts kept running through my head as I read All Marketers Are Liars.I assure you it is not that simple. Check his review out.
- Seth Godin is not a marketer.
- If you are implementing a marketing plan, this book is not for you.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.