May 26, 2004

News & Opinion: Can't Everybody Play Nice?

By: Dylan Schleicher @ 6:55 PM – Filed under: Marketing & Sales

Katherine at Decent Marketing wrote a great post called "I'm A Lover Not A Fighter". She challenges the conventional wisdom that says you need to take an aggressive, assertive and confrontational stance in business. A part of her argument includes a list of books including Sun Tzu, Guerilla Marketing, and Brand Warfare. The comments readers left are as good as the original post.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.