May 26, 2004

News & Opinion: Can't Everybody Play Nice?

By: 800-CEO-READ @ 6:55 PM – Filed under: Marketing & Sales

Katherine at Decent Marketing wrote a great post called "I'm A Lover Not A Fighter". She challenges the conventional wisdom that says you need to take an aggressive, assertive and confrontational stance in business. A part of her argument includes a list of books including Sun Tzu, Guerilla Marketing, and Brand Warfare. The comments readers left are as good as the original post.