August 20, 2004

News & Opinion: Change This!

By: Dylan Schleicher @ 5:57 PM – Filed under: Marketing & Sales

I hope you have heard about Seth Godin's new project by now.
It is called Change This. Read about their mission. And then read some of the manifestos.
For biz book readers, you will find manifestos from Guy Kawasaki and the team of Ben McConnell and Jackie Huba.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.