January 16, 2013
News & Opinion: ChangeThis: Issue 101
Well, the world didn't end, so we're back at it this month, trying to inspire positive change individual reader by individual reader. So, without further ado, here is ChangeThis: Issue 101.
“Surprise is the enemy. Or, is it? Could we be overlooking—even resisting—one of the most essential catalysts of personal and business breakthroughs? Could we be ignoring the most fundamental tool that anyone can use to create disruptive innovation and change?”
by Lisa Earle McLeod
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
“Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. You truly care about your customers ... Still, do you really care about customer service?”
“‘Reputation’ is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses.”
“In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to “start at the end.” Figure out where you want to go. And then you can reverse engineer the path to get there.”
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.