February 13, 2013

News & Opinion: ChangeThis: Issue 102

By: Dylan Schleicher @ 6:47 PM – Filed under: General Business

The Self-Publishing Revolution by Guy Kawasaki & Shawn Welch

“Shelf space for ebooks is infinite, and anyone who can use a word processor can write and publish a book. These changes don’t mean that books are better—no more than a democratic political system guarantees better leaders—but at least the system is more accessible.”

Pause to Lead Forward: The Paradoxical Leadership Breakthrough
by Kevin Cashman

“Could it be that going faster and driving harder are not the answers? ... Could it be that the source of our real value as leaders might come from different thinking and different choices rather than from perpetuation of the incessant pace we strain to maintain?”

Ninja Innovation: The Secrets of Today’s Top Innovators by Gary Shapiro

“After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja.”

Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet

“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”

Being Vulnerable: Business Tips from a Former CIA Officer by J.C. Carleson

“Face it. You’re vulnerable. So is your boss. So is your client. So are your employees. And their vulnerabilities can result in decisions that leave YOU feeling betrayed.”

Can Business Save The World? by Joey Reiman

“Business people are the new superheroes. And they are here to save the world. Their super power is purpose. And with it they intend to improve and save billions of lives while putting millions more dollars back into the economy.”

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.

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