April 6, 2005
News & Opinion: Choose Your Own Adventure
I saw The CEO: An Interactive Book highlighted in Fast Company a month or two ago. I thought the idea of a "choose your own adventure" business book was a clever. It appealed to my childhood love for the genre. It made me think of what Unstuck did last year with the CYOA idea.
The CEO is everything that the childhood books were. It is hyperbole fiction with a business angle. You are the hero, the CEO of Fleece Industries and you are launching your IPO. And then everything starts to falls apart. Do you take the cellphone call or keep looking through your pile of messages? Either way, you are in trouble...
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.