March 22, 2007

News & Opinion: Citizen Marketers Interview with Jackie Huba

By: Dylan Schleicher @ 1:59 PM – Filed under: Management & Workplace Culture

In this interview, I talk with Jackie Huba, co-author with Ben McConnell of Citizen Marketers: When People Are The Message. Citizen Marketers is the next step for Ben and Jackie after their word-of-mouth marketing bible Creating Customer Evangelists. Here are the questions you'll get answered if you listen to this podcast:
  • Why should I care about citizen marketers?
  • How can your company engage citizen marketers?
  • How can citizen marketing build the skills of your employees [podcast][/podcast]

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.