June 16, 2005
News & Opinion: Collins on Front Cover of Fortune
I just got my new issue of Fortune and Jim Collins is on the front cover. The headline is "How To Make Great Decisions, Guru Jim Collins Shares His Secrets". The article starts:
"...FORTUNE senior writer Jerry Useem (a sometime Collins collaborator) asked him to discuss the art of decision-making, he got so into the idea that he pored over 14 years of research and interviews he had amassed in the course of writing this business blockbusters Built to Last and Good to Great. Then, in a series of conversations, he and Useem explored the intriguing insights he had gleaned from analyzing the processes behind key decisions in business history. For example, lasting excellence in corporations seems to stem less from decisions about strategy than decisions about people, and seeking consensus is not the way to make the tough calls."