September 4, 2008

News & Opinion: Crowdsourcing Interview with Jeff Howe

By: 800-CEO-READ @ 7:19 PM – Filed under: Management & Workplace Culture

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work.
In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter & Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark).