September 4, 2008

News & Opinion: Crowdsourcing Interview with Jeff Howe

By: Dylan Schleicher @ 7:19 PM – Filed under: Management & Workplace Culture

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work.
In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter & Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark).

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.