July 28, 2004
News & Opinion: Crown Business' Fall Season
As we head into the fall, we are going to make you aware of the books coming out from various imprints. We are going to start with Random House's Crown Business imprint. I think Crown is a good example of what pundits like to point to when they say that business book publishing is in bad shape. Crown only has three titles coming out this fall. Their strategy is that they are backing known authors and are betting on blockbuster hits. I am not sure if that is a right or wrong strategy, but it is hard to argue when Execution has sold over 500,000 copies. I am sure we will be talking more about each of these titles as they get closer to release.
- Confidence: How Winning Streaks and Losing Streaks Begin and End by Rosabeth Moss Kanter (August 31st)
- Confronting Reality: Master the New Model for Success by Larry Bossidy and Ram Charam (October 12th)
- Business at the Speed of Molasses: How Patience Produces Profits by Joey Reiman and Andrea Hershatter (December 14th)