October 12, 2009
News & Opinion: Crush It!
For those who have absolutely no foot in the social media pool, he clearly describes the steps to take, from buying a url, to WordPress, to creating a Twitter account, and then what to say and how to communicate your message. For those already involved, but looking for ways to get more out of their digital tools, the book offers some great perspectives on how to reframe your message and get more word of mouth activity around what you do.
No matter what your current level of social media activity is, this book has something for you. The author's tone of enthusiasm alone will inspire you to do things to change your personal brand or business in radical ways.
Gary even took a moment to talk to readers of the 8cr blog and give his personal insight into the book. Check it out, and definitely check out his book.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.