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October 12, 2009

News & Opinion: Crush It!

By: 800-CEO-READ @ 6:37 PM – Filed under: Marketing & Sales

Gary Vaynerchuk, who many people know as the WineLibrary TV guy, has written a book called, Crush It! Why Now Is The Time To Cash In On Your Passion, that describes how he transformed a $4 million family business into a $60 million empire with the help of social media. Sounds simple on the surface, but of course it takes a lot of work, and Gary doesn't gloss over what it took him to make it happen: personal branding, hustle, and tireless hours of work are some of the elements he addresses in the book, with the clear and simple promise that the same result is possible for anyone willing to invest the work in their own passion.
For those who have absolutely no foot in the social media pool, he clearly describes the steps to take, from buying a url, to WordPress, to creating a Twitter account, and then what to say and how to communicate your message. For those already involved, but looking for ways to get more out of their digital tools, the book offers some great perspectives on how to reframe your message and get more word of mouth activity around what you do.
No matter what your current level of social media activity is, this book has something for you. The author's tone of enthusiasm alone will inspire you to do things to change your personal brand or business in radical ways.
Gary even took a moment to talk to readers of the 8cr blog and give his personal insight into the book. Check it out, and definitely check out his book.