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November 15, 2006

News & Opinion: Cuban military reads Tom Peters

By: Dylan Schleicher @ 4:25 PM – Filed under: Management & Workplace Culture

Today's Cuban generals are "in search of excellence" -- business excellence, that is. To move through the ranks, they're expected to have a certain business savvy. Fidel's future successor Raul Castro believes that a business-educated military can help get Cuba's economy back into gear.The military runs tourist hot-spots and uses their know-how for nickel mining, oil exploration and acquiring foreign capital. "The University of Miami's Institute for Cuban and Cuban-American Studies estimates that soldiers control more than 60% of the island's economy" (subscription required; today's WSJ article Cuba's Military Puts Business On Front Lines). Where is this business knowledge gained?

A mixture of international education and business books. "For a time, business books such as In Search of Excellence by Tom Peters and Robert H. Waterman became required reading for ambitious officers looking to advance in the ranks."

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.