November 15, 2006
News & Opinion: Cuban military reads Tom Peters
Today's Cuban generals are "in search of excellence" -- business excellence, that is. To move through the ranks, they're expected to have a certain business savvy. Fidel's future successor Raul Castro believes that a business-educated military can help get Cuba's economy back into gear.The military runs tourist hot-spots and uses their know-how for nickel mining, oil exploration and acquiring foreign capital. "The University of Miami's Institute for Cuban and Cuban-American Studies estimates that soldiers control more than 60% of the island's economy" (subscription required; today's WSJ article Cuba's Military Puts Business On Front Lines). Where is this business knowledge gained? A mixture of international education and business books. "For a time, business books such as In Search of Excellence by Tom Peters and Robert H. Waterman became required reading for ambitious officers looking to advance in the ranks."