August 17, 2004

News & Opinion: Daily dose of Yo! (#2)

By: Dylan Schleicher @ 4:27 PM – Filed under: Management & Workplace Culture

"I never set out to build a brand, and have my suspicions of any advertising agency or designer who does. What a brand should do is reflect the true spirit of the group of people it represents and communicate that spirit truthfully to the world. Without truth and substance beneath, brand can only be gloss and will not survive."
Simon Woodroffe, pg 48

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.