November 1, 2005

News & Opinion: Dave Balter/Grapvine Interview

By: Dylan Schleicher @ 12:04 AM – Filed under: Management & Workplace Culture

A few weeks ago, I had a great conversation with Dave Balter, founder of BzzAgent and author of Grapevine: The New Art of Word of Mouth Marketing. We covered everything form why influentials are not as important as people think to why negative feedback can be just as important as positive.

We talk about Butterfly Economics by Paul Omerod at the beginning of the podcast.

mp3, 38:50, 26.7MB

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.