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November 1, 2005

News & Opinion: Dave Balter/Grapvine Interview

By: 800-CEO-READ @ 12:04 AM – Filed under: Management & Workplace Culture


A few weeks ago, I had a great conversation with Dave Balter, founder of BzzAgent and author of Grapevine: The New Art of Word of Mouth Marketing. We covered everything form why influentials are not as important as people think to why negative feedback can be just as important as positive.

We talk about Butterfly Economics by Paul Omerod at the beginning of the podcast.

mp3, 38:50, 26.7MB