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July 19, 2004

News & Opinion: Dear Readers's Book of The Week

By: Dylan Schleicher @ 12:56 PM – Filed under: Innovation & Creativity

Dear Reader's Business Book Club is doing Ideas Are Free by Alan G. Robinson & Dean M. Schroeder. You can also find a great article about in the July issue of Inc. Magazine [pg 34, 37]. Here is the gist that I have for the book:
  • It is not about the big ideas; it is about small ones.
  • Lots of small ideas are harder to copy than one big idea.
  • It about working with employees to gather them.
It's moved up on my reading list. Update: Dana talked about Ideas Are Free a couple of weeks. You can also go back and see what coroners at Brand Autopsy said in May.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.