July 19, 2004
News & Opinion: Dear Readers's Book of The Week
Dear Reader's Business Book Club is doing Ideas Are Free by Alan G. Robinson & Dean M. Schroeder. You can also find a great article about in the July issue of Inc. Magazine [pg 34, 37]. Here is the gist that I have for the book:
- It is not about the big ideas; it is about small ones.
- Lots of small ideas are harder to copy than one big idea.
- It about working with employees to gather them.