June 22, 2004

News & Opinion: Dearborn Trade - Cover Design

By: 800-CEO-READ @ 6:15 PM – Filed under: Management & Workplace Culture

Creating Customer Evangelists by Ben McConnell and Jackie Huba
Q: What you do think makes a good book cover?
Zigmund: A clean and intriguing cover; a cover's main goal is to make a statement and get a potential customer to pick it up. Strong type, bold or striking colors with an interesting image do that. A cover should be creative without being overwhelming. One of our favorite covers is "Creating Customer Evangelists"--a combination of a striking image and interesting type.