June 22, 2004
News & Opinion: Dearborn Trade - Personality
By: Dylan Schleicher @ 12:31 PM
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Filed under:
Management & Workplace Culture
Q: Tell me about Dearborn Trade. How would you describe the "personality" of the imprint?
Zigmund: Split! At Dearborn we publish a combination of basic, tried and true titles as well as forward-looking, first-to-market books. This is a deliberate strategy: our customers have varying needs. Some are just starting out and want the basics that are covered in Anatomy of a Business Plan or You Need to be a Little Crazy, while others are trying to break out of the ordinary and look to books like Creating Customer Evangelists or The Radical Leap.
Zigmund: Split! At Dearborn we publish a combination of basic, tried and true titles as well as forward-looking, first-to-market books. This is a deliberate strategy: our customers have varying needs. Some are just starting out and want the basics that are covered in Anatomy of a Business Plan or You Need to be a Little Crazy, while others are trying to break out of the ordinary and look to books like Creating Customer Evangelists or The Radical Leap.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.
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Steve Farber, one of the best minds on leadership out there, and author of The Radical Leap (one of The 100 Best), has provided the article below. His new book is Greater Than Yourself: The Ultimate Lesson of True Leadership, and it's out now. You'll find the story below contains some of the key lessons from that book.
