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June 22, 2004

News & Opinion: Dearborn Trade - The Difference

By: 800-CEO-READ @ 4:43 PM – Filed under: Management & Workplace Culture

Q: What is one thing that sets Dearborn Trade apart from other business book imprints?
Zigmund: Dearborn Trade's books present ideas that are actionable; we inspire our readers to take action. We've read so many business books that leave you with, "now what do I do?" Dearborn books give readers not only the inspiration but also the tools to take action.