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June 22, 2004

News & Opinion: Dearborn Trade - Wishing

By: 800-CEO-READ @ 7:36 PM – Filed under: Management & Workplace Culture

Q: Is there one non-Dearborn Trade book you wish you had?
Zigmund: Who wouldn't have wanted to be the publisher of a bestseller like Built
to Last
or Good to Great? Dearborn is focused on leading by being first to market, and finding that next big business bestseller.