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July 14, 2004

News & Opinion: Deckers and Books

By: 800-CEO-READ @ 3:23 PM – Filed under: Marketing & Sales

I linked to Sam at Decker Marketing the other day. Sam was nice enough to send us another link that he thought our biz book readers would be interested in. Sam's father Burt had lunch with Patrick Lencioni (Death by Meeting, Five Dysfunctions of a Team) and was able to get some of Sam's burning questions answered. Sam has another connection to business books. He edited a book called 301 Ideas for Do-It-Yourself Marketing for Inc. Publishing in 1997. I loved the it and I have a copy sitting on my bookshelf. It is out of print now, but you may be able to find a used copy in your travels.