July 14, 2004

News & Opinion: Deckers and Books

By: Dylan Schleicher @ 3:23 PM – Filed under: Marketing & Sales

I linked to Sam at Decker Marketing the other day. Sam was nice enough to send us another link that he thought our biz book readers would be interested in. Sam's father Burt had lunch with Patrick Lencioni (Death by Meeting, Five Dysfunctions of a Team) and was able to get some of Sam's burning questions answered. Sam has another connection to business books. He edited a book called 301 Ideas for Do-It-Yourself Marketing for Inc. Publishing in 1997. I loved the it and I have a copy sitting on my bookshelf. It is out of print now, but you may be able to find a used copy in your travels.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.