March 15, 2006

News & Opinion: Defining a customer

By: Dylan Schleicher @ 8:07 PM – Filed under: Management & Workplace Culture

I just wanted to highlight Steve Yastrow's (at the Tom Peters' blog) defintion of a customer:
Anyone whose actions affect your results.

I think it's an interesting and simple definition. The comments on both Steve's entry and Tom's reminder are also worth a look.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.