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May 9, 2006

News & Opinion: Definition of A Must-Win Battle

By: 800-CEO-READ @ 2:47 PM – Filed under: Management & Workplace Culture


Must-Win Battles is a book that has been sitting on my desk for about a month. It is pretty simple: I like the cover art. It is also a Wharton School Publishing book and I have been watching their new imprint closely.

I asked co-author Tracey Keys to write 500 words on what a Must-Win Battle is. You'll find his explanation below the fold...