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May 9, 2006

News & Opinion: Definition of A Must-Win Battle

By: Dylan Schleicher @ 2:47 PM – Filed under: Management & Workplace Culture


Must-Win Battles is a book that has been sitting on my desk for about a month. It is pretty simple: I like the cover art. It is also a Wharton School Publishing book and I have been watching their new imprint closely.

I asked co-author Tracey Keys to write 500 words on what a Must-Win Battle is. You'll find his explanation below the fold...

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.