February 28, 2005

News & Opinion: Design Thinking Books

By: 800-CEO-READ @ 11:15 PM – Filed under: Management & Workplace Culture

We've started an interesting discussion about design books on this blog, and as the design thinker on the 800-CEO-READ Blog crew, I would like to add some fuel to the fire, as it were.

I teach a graduate-level class at Stanford's Institute for Design (aka the "").  In this class we provide an introduction to a design process built upon three key themes:

  1. Empathy for humans
  2. Problem solving via iterative prototyping
  3. Undertaking opportunities from an entrepreneurial point of view

This class isn't about the "craft" elements one commonly thinks of when the word "design" is mentioned.  We're not teaching people to draw, paint, or sculpt.  Instead, we're teaching people to think in an integrative fashion, pairing left-brain analytics with right-brain synthesis.  Mastering this way of thinking doesn't happen overnight.  You get there by reading, hanging out with interesting folks, and generally living life out loud.

I can only help you with the reading part.  Here's the "recommended reading" list for students in my class.  Enjoy!

Design Process


Business & Finances


Personal Brand