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February 28, 2005

News & Opinion: Design Thinking Books

By: Dylan Schleicher @ 11:15 PM – Filed under: Management & Workplace Culture

We've started an interesting discussion about design books on this blog, and as the design thinker on the 800-CEO-READ Blog crew, I would like to add some fuel to the fire, as it were.

I teach a graduate-level class at Stanford's Institute for Design (aka the "d.school").  In this class we provide an introduction to a design process built upon three key themes:

  1. Empathy for humans
  2. Problem solving via iterative prototyping
  3. Undertaking opportunities from an entrepreneurial point of view

This class isn't about the "craft" elements one commonly thinks of when the word "design" is mentioned.  We're not teaching people to draw, paint, or sculpt.  Instead, we're teaching people to think in an integrative fashion, pairing left-brain analytics with right-brain synthesis.  Mastering this way of thinking doesn't happen overnight.  You get there by reading, hanging out with interesting folks, and generally living life out loud.

I can only help you with the reading part.  Here's the "recommended reading" list for students in my d.school class.  Enjoy!

Design Process

Marketing

Business & Finances

Innovation

Personal Brand

Creativity

 


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.