April 25, 2006

News & Opinion: DHL and The One-Minute Manager

By: Dylan Schleicher @ 3:11 PM – Filed under: Marketing & Sales, Publishing Industry

While eating my oatmeal this morning, I was paging through the May 1st issue of Fortune. About halfway through the magazine there is a DHL ad with an insert. The insert says:
Get Your Free Copy of "The One Minute Manager" When You Take Our One-Minute Survey.

The survey is a prospecting tool that asks you if you are DHL customer, the number of packages you ship, your role in shipping decisions, etc.
I obviously like the tie-in, but I am not sure a 23 year-old book is enough to get over the pain threshold of getting the follow-up sales call.

If you are still interested, you can call 866-475-8636 and give them the survey information over the phone. Be sure to mention the promotion code FT2BOOK.

P.S. Just to be clear: this is not an endorsement of DHL.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.