April 25, 2006

News & Opinion: DHL and The One-Minute Manager

By: 800-CEO-READ @ 3:11 PM – Filed under: Marketing & Sales, Publishing Industry

While eating my oatmeal this morning, I was paging through the May 1st issue of Fortune. About halfway through the magazine there is a DHL ad with an insert. The insert says:
Get Your Free Copy of "The One Minute Manager" When You Take Our One-Minute Survey.

The survey is a prospecting tool that asks you if you are DHL customer, the number of packages you ship, your role in shipping decisions, etc.
I obviously like the tie-in, but I am not sure a 23 year-old book is enough to get over the pain threshold of getting the follow-up sales call.

If you are still interested, you can call 866-475-8636 and give them the survey information over the phone. Be sure to mention the promotion code FT2BOOK.

P.S. Just to be clear: this is not an endorsement of DHL.