July 10, 2006

News & Opinion: Direct Marketing books

By: Jack @ 2:36 PM – Filed under: Marketing & Sales

Monday July 10, 2006 Wall Street Journal's Recommended Reading column is supplied by John A. Greco Jr., president and chief executive officer of the Direct Marketing Association. He comments on "a selection of what he considers some of the best books for learning about successful marketing." Interesting list considering that the first book listed is published by Mr. Greco's association. Purple Cow and The Tipping Point belong on any list of marketing titles.