July 10, 2006
News & Opinion: Direct Marketing books
Monday July 10, 2006 Wall Street Journal's Recommended Reading column is supplied by John A. Greco Jr., president and chief executive officer of the Direct Marketing Association. He comments on "a selection of what he considers some of the best books for learning about successful marketing."
- Being Direct by Lester Wunderman
- Purple Cow by Seth Godin
- Waiting for Your Cat to Bark by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis
- Call to Action by Bryan Eisenberg and Jeffrey Eisenberg
- The Tipping Point by Malcolm Gladwell