August 25, 2006

News & Opinion: Do sequels help the original?

By: Dylan Schleicher @ 4:46 PM – Filed under: Publishing Industry

Today you will find How Full Is Your Bucket? on at the #15 spot on the WSJ bestsellers list. What is a book that came out in July 2004 doing back on the list?

My theory: the release of Tom Rath's second book Vital Friends.

There seems to be phenomenon that a business book author's first book gets a bump when the second comes out. I can't show you data (yet), but I have heard this often anecdotally from authors and publishers. I am sure there is also a popularity threshold for the first book has pass, in order for this to be true.

We are working on some research, and might be able to tell you more soon on this.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.