March 21, 2006
News & Opinion: Donna Fenn's Favorites
I posted my interview with Donna Fenn over on the Podcasts Blog this afternoon. I also asked Donna what her favorite business books were. Here is the list she whipped up for me along with a thought on each.
- Innovation and Entrepreneurship by Peter Drucker. Still relevant after these years; still the entrepreneurs Bible!
- The Tipping Point by Malcolm Gladwell. I know, I know its on everyones list. But as someone trying to market a book in a wildly crowded marketplace, the lessons are very relevant to me.
- The Art of Innovation by Tom Kelley. And anything else he writes because the guy is in the trenches at IDEO and understands innovation in a way thats up close and personal.
- Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them by Michael Silverstein and Neil Fiske. Provides great insight on how entrepreneurs can differentiate themselves by catering to consumer lust for new luxuries.
- The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki. Thought provoking, highly original and superbly written.
- Hug Your Customers by Jack Mitchell. Jack is one of the most successful independent retailers in the country, and hes also managed to keep the business in the family for three generations. Again, great wisdom straight from the trenches.