November 18, 2004

News & Opinion: Endorsed by the Brotherhood of Black Bears!

By: Dylan Schleicher @ 4:44 PM – Filed under: Marketing & Sales

I was doing some research on Rainier Beer and saw an article in the Seattle Post about a black bear who broke into a cooler but was very picky about the beer he would drink. "He didn't like that (Busch) and consumed, as near as we can tell, about 36 cans of Rainier." What an endorsement! Im sure Neal Stewart, the Rainier Brand Manager has figured out something fun to do with this news after doing such a great job of revitalizing Pabst over the last few years. Im looking for a wildlife endorser for Radar. Any suggestions?

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.