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November 18, 2004

News & Opinion: Endorsed by the Brotherhood of Black Bears!

By: 800-CEO-READ @ 4:44 PM – Filed under: Marketing & Sales

I was doing some research on Rainier Beer and saw an article in the Seattle Post about a black bear who broke into a cooler but was very picky about the beer he would drink. "He didn't like that (Busch) and consumed, as near as we can tell, about 36 cans of Rainier." What an endorsement! Im sure Neal Stewart, the Rainier Brand Manager has figured out something fun to do with this news after doing such a great job of revitalizing Pabst over the last few years. Im looking for a wildlife endorser for Radar. Any suggestions?