August 19, 2004
News & Opinion: Everything You Need to Know About “Strategy”: A Baker’s Dozen Eternal Verities
So what do you need to know about “strategy”? That was the question I was asked recently by a rather contentious, die-hard academic strategy buff. (These ideas tend to die hardest in academic settings—where the stakes are so low.) My answer, in brief, follows:
You can find the rest of Tom Peters' paper posted over the next several days on the Excerpts Blog.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.