March 21, 2007

News & Opinion: Excerpt from Turning Silver into Gold

By: 800-CEO-READ @ 3:15 PM – Filed under: Management & Workplace Culture

Turning Silver into Gold
How to Profit in the New Boomer Marketplace

This excerpt is taken from Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.
Dr. Furlong delivers an overview of the boomer generation and discusses how to build a business strategy that will reach this very vital and very large market segment.


 CHAPTER 1: Global Overview of the Boomer Market   

We are on the cusp of a revolution. Since January 1, 2006, a baby boomer has turned 60 every seven seconds. This transition will continue for the next 19 years.(1) It will bring a revolution in longevity, and its impact will be felt for decades to come.

Millions of people who are now celebrating their 60th birthdays can expect to live longer and more active lives than 60-year-olds could expect a generation ago. What makes this “bonus round