August 8, 2007

News & Opinion: Excerpt from WATCH THIS, LISTEN UP, CLICK HERE

By: 800-CEO-READ @ 1:00 PM – Filed under: Marketing & Sales

Yesterday I posted a new excerpt on the Excerpts blog. It's from Chapter 1 of WATCH THIS, LISTEN UP, CLICK HERE by David Verklin and Bernice Kanner.
"This means that we're exposed to an estimated 3,000 ads a day. That's counting highway billboards, posters in trains, buses, and bathroom stalls, commercials in movie theaters, holograms on buildings and taxis, "talking" grocery shelves, and stickers on food (CBS has stamped eggs with ads for its shows). But that doesn't take into account all the bumper stickers, t-shirt slogans, and ads on people's anatomy that we see (yes, Dunkin' Donuts paid college kids to panel their foreheads with messages about great coffee). And that 3,000-ad tally doesn't count the now almost ubiquitous product placements embedded in films, TV shows, and games.
No wonder some are calling this the Age of Interruption. Commercial avoidance has become a high art. Seven out of 10 people wish they could will the ads away. But it's not the advertising they hate as much as the uninvited disruption."

Here's a direct link to the excerpt:
And the book: