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June 30, 2004

News & Opinion: Expanding the Portfolio

By: 800-CEO-READ @ 1:39 PM – Filed under: Publishing Industry

I keep mentioning how Portfolio is the hot imprint. Here is another sign. Geoffery Moore (Crossing the Chasm, Inside the Tornado) will be doing his next book with Adrian Zackheim and Portfolio. The name of the book will be DARWIN AND THE DEMON: Enabling Innovation and Overcoming Inertia in Established Enterprises. It won't be out until late 2005.
[via The Marketing Playbook]