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March 14, 2007

News & Opinion: Flower Confidential

By: 800-CEO-READ @ 8:02 PM – Filed under: Management & Workplace Culture


Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers


This excerpt is taken from Flower Confidential: The Good, The Bad, and the Beautiful in the Business of Flowers by Amy Stewart. Flower Confidential takes us inside the flower trade and reveals what has been gained (and lost) by the new varieties and unusual breeds created in labs, and, of course, the worldwide market for flowers.

Introduction



“What's the first thing a person does when you hand them flowers?